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Earlier, Apple had acquired a few European start-ups like PrimeSense, Polar Rose and Metaio that also dabbled in motion capture technology.Īt present, Apple carries a Zacks Rank #3 (Hold). However, the technology’s use in enterprise security applications such as “facial recognition for identification or security purposes” is something that might have attracted Apple’s interest. Notably, Faceshift has been involved in a big way in the making of The Walt Disney Company’s DIS Star Wars: The Force Awakens.
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This description is then used to animate virtual characters for use in movie or game production. In film production, the technology can be used to improve the process of animating characters to more closely mimic the actors’ facial movements”. faceshift software analyzes the face motions of an actor, and describes them as a mixture of basic expressions, plus head orientation and gaze. This technology has found utilization in gaming and movies.Īs per TechCrunch “in gaming experiences, people can adopt avatars whose faces will alter based on the players’ actual expressions for a more immediate and realistic experience.
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“Faceshift uses depth cameras to scan and capture a user's expressions - and transfer them to an animated character - with no need for the usual markers used in motion-capture recording”. More Buying Choices 8.99 (2 used & new offers) Super Protective Face Shield Anti-Fog Full Face High-Definition Protective All-Inclusive Face Protection for Adults (Blue) 3.7 out of 5 stars 172. buy and kill a useful production tool so you can (probably) release a watered down consumer feature for animating emoji’s on apple watch. GOOGL, and Microsoft Corporation MSFT stepping up their research in visual and augmented reality technology, the acquisition will help Apple to remain on par. Based on a few whispers and some research, MacRumors believes that Swiss real-time motion capture firm Faceshift may have been acquired by Apple in.
Moreover, with other tech behemoths like Alphabet Inc. This has a general version for webcams and a free RealSense-equipped version called IRFacerig. Faceshift, one would hardly recognize it’s the same outfit. The natural successor to Faceshift for users who could no longer use it was Facerig.
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Apple has issued the customary acquisition related statement “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans” this time around as well.Īnlaysts observe that as the market for virtual reality gets bigger, Faceshift will prove an "interesting" buyout. After Apple bought Faceshift, there was no prospect of an update for newer RealSense cameras. However, the utility of this start up for Apple remains a source of constant speculation. Rumours of the acquisition have been doing the rounds for some time.
Apple bought face recognition firm Polar Rose in 2010, and picked up PrimeSense, a maker of 3D motion detection sensors, a. Reportedly, some of Faceshift’s employees have already begun working for the Cupertino-based company. Faceshift isn’t the only company Apple has acquired along these lines. AAPL has acquired Faceshift, a Zurich based “motion-capture company” for an undisclosed amount.
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